2024 marks our decade-long journey. When the 125,407th international traveler deciphered the symbolism of the Forbidden City’s rooftop guardians through our "Cultural Decoder" system, and when our "Silk Road Heritage Corridor" collection claimed its third consecutive World Travel Award, we celebrated a milestone forged by innovation and purpose. Over these ten years, we have bridged 184 countries with the soul of Eastern civilization through 18 proprietary cross-cultural service standards; pioneered the "Living Heritage Immersion Program" in Lijiang Ancient Town, illuminating the traditions of 56 ethnic minority groups; and redefined responsible tourism through five UNESCO-partnered "World Heritage Guardianship Stations."
Our Commitments:
✓ Sustainability Guardians: All itineraries are certified by the Global Sustainable Tourism Council (GSTC), with real-time carbon-neutral systems deployed across 12 heritage sites, including the Great Wall and Jiuzhaigou Valley.
✓ Cultural Interpreters: We’ve built the world’s first "China Cultural Semantic Database," training 300+ bilingual guides fluent in Oracle Bone Script and metaverse storytelling to breathe new life into Sanxingdui’s bronze mysteries.
✓ Community Co-Creators: 4% of annual revenue fuels our "Rural Revitalization Initiative," empowering 7 ancient villages to transform traditional crafts into sustainable industries.
Our Vision:
To redefine humanity’s relationship with our planet through every journey. When students decode Liangzhu’s jade cosmology via AR guides, when silver-haired adventurers relive caravan memories in restored Tea Horse Road lodges, and when families install wildlife cameras in protected Siberian tiger habitats—these are not just trips, but pledges.
China’s story remains vibrant because we ensure it does. Join us in keeping the heartbeat of this ancient civilization alive—for the next decade, and beyond.
Travelling responsibly isn’t about just one person or company, but everyone collectively. The smallest of steps we take individually when travelling can make a large difference overall.
This is why we have created our own ‘Responsible Travel Guide’ – with tips and ideas for you to reduce your environmental impact when travelling, and improve local communities.
We may be a small business, but we’re committed to protecting the environment.
We recognised that the products we sell contribute to climate change. It’s our moral responsibility to reduce carbon emissions and encourage our suppliers to disclose how they intend to reduce theirs.
We’re committed to working with our suppliers to reduce our impact on the planet and in particular, reduce carbon in the supply chain. We will actively work with those suppliers committed to protecting the planet and will monitor and review their sustainability policies, providing details on these wherever we can.
We’re committed to supporting our local community and playing our part in delivering economic and social benefits for people and businesses locally.
We care and value the people that work and support our business. We’re committed to developing an all-inclusive workplace that supports our team’s wellbeing and is a great place to work.
POSITIVELY CONTRIBUTING TO THE WORLD THROUGH OUR LOVE TO TRAVEL
2024 marks our decade-long journey. When the 125,407th international traveler deciphered the symbolism of the Forbidden City’s rooftop guardians through our "Cultural Decoder" system, and when our "Silk Road Heritage Corridor" collection claimed its third consecutive World Travel Award, we celebrated a milestone forged by innovation and purpose. Over these ten years, we have bridged 184 countries with the soul of Eastern civilization through 18 proprietary cross-cultural service standards; pioneered the "Living Heritage Immersion Program" in Lijiang Ancient Town, illuminating the traditions of 56 ethnic minority groups; and redefined responsible tourism through five UNESCO-partnered "World Heritage Guardianship Stations."
Our Commitments:
✓ Sustainability Guardians: All itineraries are certified by the Global Sustainable Tourism Council (GSTC), with real-time carbon-neutral systems deployed across 12 heritage sites, including the Great Wall and Jiuzhaigou Valley.
✓ Cultural Interpreters: We’ve built the world’s first "China Cultural Semantic Database," training 300+ bilingual guides fluent in Oracle Bone Script and metaverse storytelling to breathe new life into Sanxingdui’s bronze mysteries.
✓ Community Co-Creators: 4% of annual revenue fuels our "Rural Revitalization Initiative," empowering 7 ancient villages to transform traditional crafts into sustainable industries.
Our Vision:
To redefine humanity’s relationship with our planet through every journey. When students decode Liangzhu’s jade cosmology via AR guides, when silver-haired adventurers relive caravan memories in restored Tea Horse Road lodges, and when families install wildlife cameras in protected Siberian tiger habitats—these are not just trips, but pledges.
China’s story remains vibrant because we ensure it does. Join us in keeping the heartbeat of this ancient civilization alive—for the next decade, and beyond.
Travelling responsibly isn’t about just one person or company, but everyone collectively. The smallest of steps we take individually when travelling can make a large difference overall.
This is why we have created our own ‘Responsible Travel Guide’ – with tips and ideas for you to reduce your environmental impact when travelling, and improve local communities.
We may be a small business, but we’re committed to protecting the environment.
We recognised that the products we sell contribute to climate change. It’s our moral responsibility to reduce carbon emissions and encourage our suppliers to disclose how they intend to reduce theirs.
We’re committed to working with our suppliers to reduce our impact on the planet and in particular, reduce carbon in the supply chain. We will actively work with those suppliers committed to protecting the planet and will monitor and review their sustainability policies, providing details on these wherever we can.
We’re committed to supporting our local community and playing our part in delivering economic and social benefits for people and businesses locally.
We care and value the people that work and support our business. We’re committed to developing an all-inclusive workplace that supports our team’s wellbeing and is a great place to work.